Everything I do is designed around each person I work with. Everyone is different, from their goals to the challenges they face and so a one-size-fits-all approach seldom works.

I build my coaching plans around a framework I’ve created from everything I’ve learned from training courses to the clients I’ve worked with over the last 20 years. The framework involves 4 elements that when they’re in harmony, my clients will achieve their goals. If one is out of harmony, the goal will be harder to achieve.

I want to tell you more about these.

The first is Believe.

What is Believe?

Believe is about knowing exactly what you want and that you’re going to achieve it no matter what.

A strong belief relies on having clarity on your goal, something most people lack.

Setting a goal is easy. Most goals people tell me about are based around the following:

  • Something crazy, yet exciting (running a marathon)
  • Something we think we want (lose 2 stone because when we were 2 stone lighter, we were able to do x)
  • Something we want to move away from (lose weight because we feel heavy, get fit because we feel unfit)

If your goals sound like one of these, that’s ok. My job is to help you get the clarity and belief you need so you can achieve them.

The common approach is trying to tackle every goal in the same way – join a gym and go on a diet. It might work but there’s a good chance you won’t see any difference no matter how hard you work.


The first step is always to become clear on what you want. It’s getting into the nitty gritty of the goal so you know every detail about it.

The most common question I used to ask was why you want to achieve your goal and when you want to achieve it by. That’s two questions! While they serve a purpose, they’re not the most important ones.

If we look at the examples of goals above, I’d ask “How do you want to run the marathon?” “What do you want to be able to do when you’ve lost weight/got fit that you can’t do just now?”

The middle one is very common but is misleading in the way we process it. You didn’t do ‘x’ because you were 2 stone lighter, you just happened to be 2 stone lighter when you did ‘x’.

When you know exactly what you want to do, how you want to do it, where you’re doing it, who’s with you and how you want to feel while doing it as well as when you’ve done it, the journey to get there becomes easier.

Going Backwards To Move Forwards

My strategy for running a marathon is to visualise my sprint finish then work back the way to make it happen. I say ‘sprint’ finish. It’s more of a shuffle but in my head, I’m sprinting! I work back the way, thinking about how I want to run and how I want to feel at certain points so that I can manage that sprint I created in my mind.

Let’s take your goal, and the details we discussed above, and imagine that you’re achieving your goal right now.

In the context of the marathon, I tell clients to think of the story they want to be able to tell everyone the next day.

Among the nods and grunts of approval, imagine someone asks you how you did it. What did you do in order to achieve your goal? When you position yourself at the goal and imagine yourself achieving it, you’ll know exactly what to say.

When you visualise yourself achieving your goal, no matter how big or small your goal is, you’ll become aware of the emotions that are present.

It’s these emotions that will help you believe that you can achieve your goal.

When that happens, everything becomes possible and the journey to get there becomes much more fun.